We help you get CRM right
Sell more, be resourceful, save time
What is CRM?
CRM Customer Relationship Management
That sounds like a broad and ambiguous term, is it the way you talk to your customers? is it about staying in touch with your customers in various different ways? is it about turning leads into sales then long term business? Is it about having a standard way of processing sales and leads?
It’s all of that and more.
is the most useful information your business can have : customer insight all in one place. By having a CRM approach, your specific company approach, and a system to deliver it all the customer information lives in one place. When did you speak to them last? when did you email them? what service or product did they recently buy? What’s their lifetime value? How did you acquire them as a customer? Is there a trend to selling service x to sector y?
What CRM Isn't
CRM isn’t just a technology project, it isn’t just about selecting the right software. It’s true that there are a staggering number of CRM apps on the market today, all with different costs, different ways of carrying out CRM tasks and all integrating slightly differently with back office apps like Google, Microsoft etc.
Software is just the enabler, even though it’s very important to select the right software for your business CRM doesn’t start with software; it starts with thinking about how you want to run your sales process and how you want to nurture that client on an ongoing basis, and how you want to create a great customer experience.
Benefits of CRM
for every size of company
Having a great customer relationship strategy will help increase new customer sales as well as increasing retained business. Think back to the last time you bought a car, if the garage or dealership is brilliant at aftercare making repairs and servicing ultra easy who will you go to for your next car? Trust and a high service level has been built up over time, this very often earns loyalty.
Information is power
How we help
We have the experience to help companies of all sizes from one member of staff to tens of staff. We can help you work out what it is you want to achieve with CRM and define the right process that will help deliver it.
We can also do the techie stuff such as getting the right software embedded into your business and helping you gather and clean the information to go in it.
CRM doesn’t have to be a daunting costly project, it can easily be broken down into manageable chunks. We help create those chunks and get you up and running as quickly and smoothly as possible.
Book a free call today
There’s no obligation, just a chat about where you want to go with CRM and if we can help you do that.